One marketing person with the right AI systems installed can out-produce a larger department that doesn't have them
Based in Coffs Harbour. Working with businesses across Australia.
We can build the systems for you. Or we can train your team to build them in-house.
Systems trained on your brand, customers and voice. Systems that scale your marketing without scaling your headcount. Systems that survive staff turnover.
See how it worksPrefer to build this in-house? We train your team on Claude Code and how to turn it into systems that actually work.
See the trainingHow it works and what to expect.
Most marketing teams burn 20+ hours every month on repetitive work that can be automated. We find those hours, automate the highest-value stuff, and show you the time savings before you commit to anything else.
From first conversation to a working automation that frees up real hours.
No pitch. You work out whether we're legit, and we work out whether we can genuinely help. If we can't, we'll tell you, and point you somewhere that can.
We go through your marketing properly: content, campaigns, reporting, and where it spills into sales. You get a written roadmap showing you where 20+ hours of work can be automated and what to tackle first.
The audit gives you a shortlist. We agree which one to start with, then build it: something that would save your team significant time each month. You take a look and see how it works, and know exactly what the full build will look like before you decide to go further.
We build out the production version, integrate it into your actual workflow, and train your team so they can run it without us. Thirty days of support included to iron out any issues.
If the audit doesn't identify at least 20+ hours a month of automatable work in your marketing, we'll refund you in full. No questions asked.
That's it. That's the promise. We find the time or you don't pay.
The pilot then proves we can actually automate what we found. If for some reason we can't deliver on that, same deal. Full refund, and you still own the roadmap.
We're confident about what we'll find. That confidence starts with backing it up.
Are you automating these parts of your sales & marketing yet?
Start with the audit. Find your 20+ hours.
The pilot demonstrates one high-value workflow from your audit: something your team does every week. It's built to prove we can deliver on what we found, and to show you the time savings in action.
The full build is production-ready: integrated into your actual systems, running on your real business data, and trained so your team can run it without us.
For teams who'd rather build this capability in-house.
Training shaped around where you're starting from and what you need.
The shift from chatbot to agent: how Claude Code actually works, how it's different to working with Claude in the browser, and why that difference matters.
Briefing properly. Getting it to show you the plan before it executes. Reading the output and steering mid-task. Sessions, context, files in and out. The skills that make the difference between a neat demo and something you actually use every day.
Your Brand OS, captured once. Everything about your business, your customers, how you write. Built into a system that runs the same way every time, by anyone on your team.
Content pipelines. Ad copy at scale. Email campaigns. Monthly reports that write themselves. Research that verifies instead of invents. Images and video. Decks and spreadsheets. Everything from briefing to finished, live.
Your real tools: Google Drive, Meta Ads, Google Ads, Shopify, Klaviyo, your CRM, Analytics, whatever you actually use. Making them talk to Claude Code so the work flows across systems instead of stopping at spreadsheet exports.
Scheduling jobs to run overnight. Setting up automations so things work while you sleep. Running multiple things at once instead of waiting for one to finish. The moves that actually change what one person can handle.
Brand consistency across operators. Approval workflows. Client data safety. Onboarding a new person without the founder. What changes when it's more than just you.
When something's not working, how to diagnose it. Updating your systems as the business changes. Staying current without chasing every announcement. Building your next system outside marketing.
Training gets scoped once we've talked: how your team works now, what you're using, and what you want to be able to do without help. Start with a conversation and we'll work out what's worth covering.
Founder, Dark Horse Marketing
I've spent 20+ years in marketing, most of it solo or with a small team.
That means I know exactly what it feels like:
So I got serious about learning AI. Specifically how to build systems that actually solve these problems.
Now I help small marketing teams automate the work that's eating their time, so they can focus on what actually drives revenue.
That work rarely stops neatly at marketing. Chase a slow process far enough and you're usually in sales. The follow-up that didn't happen, the CRM nobody updates.
I'm based in Coffs Harbour and love working one-on-one with local businesses. I also take on clients Australia-wide if the fit is good.
AI moves fast. New tools, new capabilities, new hype. It never stops. You've got a business to run. I'll make sure you're not missing anything that matters.
I build documented AI systems your team can actually use, not a subscription to something you'll forget about in three months.
Everything is configured around your operations, your customers, and your goals. We focus on solving your biggest problems.
Coffs Harbour-based. Personally available. No hand-offs, no hold music.
Ready to take a proper look at what AI could do for your business? Reach out and we'll work through it together.